Summary
Product, UX/UI and Visual Designer with 7+ years of experience creating user-centered digital experiences across web, mobile, and SaaS platforms.
Expert in UX research, wireframing, prototyping, and visual design, with strong skills in design systems, usability testing, and interaction design.
Proven ability to collaborate with product managers, developers, and cross-functional teams to deliver scalable, intuitive, and engaging solutions.
Experienced in branding, motion graphics, and multi-channel digital campaigns, driving measurable improvements in user engagement and product performance.
Education
UX Design Institute
2022 / Berlin (Remote)
Professional Certificate UI Design
University IUAV of Venice
2015 - 2018 / Venice, IT
Master Degree - Graphic Design and Multimedia Communication
University of Trieste
2012 - 2015 / Trieste, IT
Bachelor Degree - Architecture
Work Experience
Senior Product Designer at Veeva System Inc.
Nov 2023 - Now / Berlin, DE
Led end-to-end product and UX design for Link Key People, Link Key Accounts, and OpenData, two leading data cloud platforms used by enterprise clients.
Designed and implemented a scalable Atomic Design System, enabling consistency and efficiency across multiple products. Conducted in-depth user research and usability testing, applying insights to deliver measurable, data-driven design improvements.
Collaborated closely with product managers and developers to ensure KPIs were achieved. Contributed to the design of the mobile app and broader product ecosystem, building solutions that were user-centered, scalable, and visually cohesive.
Product Designer at upday (Axel Springer)
Jul 2020 - Oct 2023 / Berlin, DE
Led end-to-end UX/UI and product design for Upday (25M+ monthly active users), the Jaxon esports platform, and Jaxon.gg, which attracted 800K+ users in just six months.
Created and scaled a robust Atomic Design System to ensure product scalability, consistency, and efficiency. Delivered design solutions for mobile apps, websites, and marketing campaigns, including graphic design, motion graphics, and video assets.
Worked in close partnership with cross-functional teams, product managers, and developers to drive usability, meet KPIs, and deliver engaging, user-focused experiences to a global audience.
Product Designer & Graphic Designer
Sep 2018 - Jul 2020 / Milan, IT
Led UI/UX initiatives for Truffini&Reggè in the pharma sector, while directing art direction for renowned brands including Edison Spa (energy) and F.A.I. – Fondo Ambiente Italiano (cultural heritage).
Oversaw international exhibition design for Vitafoods 2018 & 2019 and successfully managed the rebranding of the Kolymbethra Garden, a landmark cultural site.
Directed the UI/UX division of the studio, coordinating strategy, design execution, and development through a network of external developers. Delivered standout graphic design work for both local businesses and large-scale national campaigns.
Graphic Designer at Mumble Design
Aug 2017 - Mar 2018 / Udine, IT
Delivered graphic design solutions for prestigious Northern Italian wineries, including Jermann and Felluga. Developed social media strategies and creative assets tailored to the food & beverage sector.
Designed impactful wine labels aligned with brand identity and market positioning, helping brands stand out in a competitive industry.
Successfully managed high-profile design projects, building deep expertise in wine industry branding and implementing strategic design approaches to strengthen brand recognition and market presence.