Selected Projects
Link Key Accounts - Metrics
Improved readability and scannability of the metrics section
Increased user retention through a redesigned layout and clearer information hierarchy
Provided clearer, more actionable key account data for teams
Reduced time spent on research
Designed for:
Link Key People - Newsfeed
Improved discoverability and relevance of content by creating new filters and a better newsfeed structure
Enabled faster access to multiple content types (news, social updates, documents, publications) within a single unified feed
Reduced research time for users by surfacing only the most relevant updates for each Key Person
Enhanced usability with clear labels and a redesigned layout to help users understand and scan content more easily
Designed for:
Jaxon
Centralized coverage of multiple games, tournaments and platforms, giving users real-time match results, live-score tracking, and curated news tailored to their interests.
Launched with a clean, user-centred interface supporting personalized feeds, filters (by game / team / tournament), and push notifications to reduce information overload.
Expanded from mobile-only to a cross-platform solution responding to user feedback requesting desktop/web access for sharing and easier browsing.
Successfully delivered the product to a third-party buyer
Designed for:
upday News
Created a fully functional news-aggregator website under the name “upday News” from ideation through to live deployment.
Enabled customizable feeds and filters, so users can quickly get news tailored to their interests without information overload.
Ensured fast load times, cross-browser/device compatibility, and stable performance — making the site reliably accessible on various devices.
Combined short summaries + in-depth articles + multimedia content.
Designed for:
upday - Design System
Creation of a documented and shared UI Kit for the news app
Complete documentation and sharing with the development team ensure designers and developers have a unified reference.
Designed for:
Link Key People - Profile Header
Provided a clearer, more structured overview of each Key Person by redesigning the header layout for immediate understanding
Improved readability and hierarchy through better spacing, clustering and consistent component structure
Unified multiple data points into a coherent top-section, removing redundancy and making the page more navigable
Enhanced scalability so different Key People categories (politicians, journalists, influencers, etc.) could share one adaptable header system
Designed for: