Selected Projects
Budgetzilla
B2C, Self Project
Daily budget tracker from scratch using just 2 tools, Figma and Lovable, the app is currently live and free to use.
Link Key Accounts - Metrics Tab
SaaS, B2B, Healthcare
Transformed complex metrics into actionable intelligence through a high-clarity information hierarchy. Redesigned the data layout to maximize scannability, drastically reducing user research time and increasing platform utility.
upday - upday News
Website, B2C, News & Media
Led the end-to-end launch of the upday News web platform, scaling online coverage through a high-performance, responsive ecosystem. By implementing customizable feeds and AI-driven summaries, I reduced information overload and improved daily active engagement (DAU).
Link Key People - Newsfeed
SaaS, B2B, Healthcare
Redesign the newsfeed page to improve readability, scannability, and user retention.
Jaxon
App & Website, B2C, eSports
Led the full-cycle design of a centralized news platform, bridging the gap between fragmented gaming sources and competitive enthusiasts. By prioritizing a real-time, "mobile-first" interface, the platform successfully scaled to 600,000 active users within the first 3 months of launch.
upday - Design System
Website, B2C, News & Media
Creation of a documented and shared UI Kit for the news app. Complete documentation and sharing with the development team ensure designers and developers have a unified reference.
Link Key Accounts - Key Contacts
SaaS, B2B, AI, Healthcare
Revolutionizing account management by transforming a search-based platform into an all-in-one strategic workspace. By engineering a native "Lists & Groups" ecosystem, the project eliminated the friction of tool-switching and consolidated fragmented workflows into a single, high-retention environment.
Link Key People - Profile Header
SaaS, B2B, Healthcare
Redesign the Key People header into a simplified structure that reduces visual clutter while maintaining essential functionality