upday - Jaxon
Task:
Ideation, wireframing and design of a News Aggregator app and website focused on eSports
Centralized coverage of multiple games, tournaments and platforms, giving users real-time match results, live-score tracking, and curated news tailored to their interests.
Launched with a clean, user-centred interface supporting personalized feeds, filters (by game / team / tournament), and push notifications to reduce information overload.
Expanded from mobile-only to a cross-platform solution responding to user feedback requesting desktop/web access for sharing and easier browsing.
Successfully delivered the product to a third-party buyer
Phase 1: User Needs
We conducted user interviews and behavior analysis with healthcare professionals and researchers to understand how they interact with medical newsfeeds. Findings revealed that users often scanned quickly for relevant articles, struggled with dense layouts, and frequently abandoned pages due to visual fatigue. Analytics confirmed low session times and poor scroll depth. These insights highlighted a need for better readability, clearer hierarchy, and intuitive navigation to support professionals who rely on timely medical information.
Phase 2: How might we?
The proposed solution is an eSports news aggregator app that centralizes coverage across multiple games, tournaments, and platforms. It delivers real-time updates, live scores, and curated news stories tailored to user preferences. By combining instant match results with highlight clips, team insights, and industry developments, the app helps competitive gamers, casual fans, and industry professionals stay informed without information overload.
With customizable notifications and filtering options, it ensures users receive the right content at the right time, enhancing engagement and accessibility in the fast-moving world of esports.
Phase 3: Prototype
The prototype of the esports news aggregator app was developed with a focus on core functionalities: real-time score tracking, personalized news feeds, and intuitive navigation.
A minimal but clean interface was designed to highlight live match results while allowing users to filter news by game, team, or tournament. Interactive elements such as push notifications for match updates and a “highlights” section were implemented to test engagement.
The prototype was built using rapid prototyping tools to validate the concept, gather early user feedback, and refine the user experience before scaling to a fully functional product.
Phase 4: an unexpected issue
After some initial testing, we discovered that a mobile app alone was not sufficient—users also requested a website version to access content more easily from desktops and share news across platforms. This insight guided the next phase of development, expanding the product into a cross-platform solution.
Phase 5: Final implementation
